Customer Behavior and Online Satisfaction: Impacts of Critical Factors: The Measurement of Web-customer Satisfaction in Online Environments within Malaysia

Sadeghi, Zahra, Farid, Hadi

ISBN 10: 3847313398 / ISBN 13: 9783847313397

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: Customer Behavior and Online Satisfaction: Impacts of Critical Factors: The Measurement of Web-customer Satisfaction in Online Environments within Malaysia
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3847313398
• ISBN 13: 9783847313397
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

How can customer satisfaction make a connection between customer’s attitudes and mind-setting regarding online shopping? Customer satisfaction program is the most significant objective of this book to create consistent and valid feedback to receive the expression and voice of customer which can be the first step to start and utilize strategies that lead to customer retention- the most valuable corporate asset. Regarding the relationship between satisfaction and online shopping priorities, rejections and measurements that can be accumulated by customer, are shown in this book. Obviously, preference attitude development of customer is the aim of every business and to accomplish this objective continuous customer experience management is to be there; it means measurement of customer satisfaction after online purchasing needs more effort to keep and satisfy the customer.

About the Author

Zahra Sadeghi holds Master Degree in MBA from Multimedia University in Malaysia. Her research interest covers Business Management and Theory of Marketing. Hadi Farid Currently is a Postdoctoral Fellow at University Putra Malaysia; He received his Ph.D in Extension Education. He has experience as a researcher and R&D manager.