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The Customer Is CEO: How to Measure What Your Customers Want -- and Make Sure They Get It

Forler Massnick

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ISBN 10: 0814403468 / ISBN 13: 9780814403464
Published by AMACOM, 1997
Condition: Good Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: The Customer Is CEO: How to Measure What ...

Publisher: AMACOM

Publication Date: 1997

Binding: Hardcover

Book Condition:Good

About this title

Synopsis:

A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

About the Author:

Forler Massnick (Wayzata, MN) is the founder and president of Customer Inc., a consulting firm specializing in customer satisfaction measurement. He has been a vice president at four Fortune 500 companies and has worked with clients in the areas of marketing, strategic planning, communications, and finance.

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