Stock Image

The Customer Is CEO: How to Measure What Your Customers Want -- and Make Sure They Get It

Forler Massnick

2 ratings by Goodreads
ISBN 10: 0814403468 / ISBN 13: 9780814403464
Published by AMACOM, 1997
Condition: Good Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 85.97 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0814403468

Ask Seller a Question

Bibliographic Details

Title: The Customer Is CEO: How to Measure What ...

Publisher: AMACOM

Publication Date: 1997

Binding: Hardcover

Book Condition:Good

About this title


A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

About the Author:

Forler Massnick (Wayzata, MN) is the founder and president of Customer Inc., a consulting firm specializing in customer satisfaction measurement. He has been a vice president at four Fortune 500 companies and has worked with clients in the areas of marketing, strategic planning, communications, and finance.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
1465 Woodbury Ave
Portsmouth NH 03801

Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)