Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

About the Author

Chuck Wall is the founder and CEO of MarketPower Group, a business performance advisory firm. Chuck has interviewed over 100,000 customers for his clients, making him an expert in customer understanding. Chuck has also started seven other enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a trusted advisor, he has helped companies of every size sell millions of dollars in new products and services. His clients have included major brands like Caterpillar, Verizon, HP, Intel, Campbell Soup, and Goodwill. In addition to speaking professionally, Chuck leads workshops on strategy, customer insight, branding, and marketing. He's a graduate of Southern Methodist University and lives in San Antonio, Texas.

Michael Port is a New York Times bestselling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and The Think Big Manifesto.

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