Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

Vandermerwe, Sandra

ISBN 10: 1857882415 / ISBN 13: 9781857882414

Published by Nicholas Brealey Publishing, 1999

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev7332455709

Bibliographic Details

• Title: Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
• Publisher: Nicholas Brealey Publishing
• Publication Date: 1999
• Language: English
• ISBN 10: 1857882415
• ISBN 13: 9781857882414
• Binding: Hardcover
• Condition: Very Good
• Weight: 580.6 grams

About this title

Synopsis

In the tradition of such bestsellers as Intellectual Capital and Blur , Customer Capitalism breaks new ground with its bold, new ideas of how 21st Century businesses will gain enduring competitiveness.

About the Author

Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.