Title: Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces
Publisher: UNKNO
Publication Date: 1999
Language: English
ISBN 10: 1857882415
ISBN 13: 9781857882414
Binding: Hardcover
Condition: very_good

About this title

Synopsis

In the tradition of such bestsellers as Intellectual Capital and Blur , Customer Capitalism breaks new ground with its bold, new ideas of how 21st Century businesses will gain enduring competitiveness.

About the Author

Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.

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