Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces
Language: English
Published by UNKNO, 1999
- Hardcover
- Used
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- Title
- Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces
- Author
- Vandermerwe, Sandra
- Publisher
- UNKNO
- Publication year
- 1999
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1857882415
- ISBN 13
- 9781857882414
In the tradition of such bestsellers as Intellectual Capital and Blur , Customer Capitalism breaks new ground with its bold, new ideas of how 21st Century businesses will gain enduring competitiveness.
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About the Author
Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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