Customer Co-Design : A Study in the Mass Customization Industry

Language: English

Published by Springer VS, 2014

3658075252 / 9783658075255

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Seller Inventory # 9783658075255

Title
Customer Co-Design : A Study in the Mass Customization Industry
Author
Stefan R. Thallmaier
Publisher
Springer VS
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658075252
ISBN 13
9783658075255
Item weight
321 grams
Dimensions
210x148x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574