A businessman outlines his surprising formula for success--concentrate on employees first and customers second, thus creating a healthy working environment and ultimately boosting customer service to new levels. 100,000 first printing. $100,000 ad/promo. First serial, World, Inc.

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Hal Rosenbluth's company has been profiled in many of the nation's leading publications, including The Wall Street Journal,the Harvard Business Review,and Inc. magazine.

Diane McFerrin Peters is director of corporate communications for Rosenbluth Travel. Both are popular lecturers.

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The Customer Comes Second

Rosenbluth, Hal F.; Peters, Diane McFerrin

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