Customer Communities: Engage and Retain Customers to Build the Future of Your Business
Mehta, Nick; Van Lieshout, Robin
Language: English
Published by Wiley, 2023
- Hardcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
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- Title
- Customer Communities: Engage and Retain Customers to Build the Future of Your Business
- Author
- Mehta, Nick; Van Lieshout, Robin
- Publisher
- Wiley
- Publication year
- 2023
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1394172117
- ISBN 13
- 9781394172115
Make community building your ultimate business growth strategy
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:
- Strategies for creating a cross functional customer engagement team
- Techniques for building community in places that aren’t the web or on social media
- Ways to bring your organization’s culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.
"Synopsis" may belong to another edition of this title.
About the Author
NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.
ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.
"About the title" may belong to another edition of this title.
Zoom Books East
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