The Customer-Driven Marketing Handbook : Building Marketing Plans That Capture and Convert

Language: English

Published by Kogan Page Dez 2025, 2025

1398622427 / 9781398622425

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Neuware - Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success.…

Seller Inventory # 9781398622425

Title
The Customer-Driven Marketing Handbook : Building Marketing Plans That Capture and Convert
Author
Fab Giovanetti
Publisher
Kogan Page Dez 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1398622427
ISBN 13
9781398622425
Item weight
409 grams
Dimensions
234x156x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.39US$ 50.64
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