Customer-Driven IT: How Users Are Shaping Technology Industry Growth

A compelling vision of the shift in the IT landscape led by customers.

Selling Points Visionary: Moschella’s analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategy Major shift: Identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industry Practical: Offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their future Diverse readership: Offers specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape

David Moschella has previously served as Sr. Vice President of Research for International Data Corporation and Vice President of Content for MeansBusiness, an innovative e-learning start-up. He serves on several IT advisory groups, including the Merrill Lynch Technology Advisory Board.