HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!

Seller Inventory # 9048616

Contact seller

Report this item

Bibliographic Details

Title: Customer Equity: Building and Managing Relationships As Valuable Assets
Publisher: Harvard Business Review Press
Publication Date: 2001
Language: English
ISBN 10: 0875847641
ISBN 13: 9780875847641
Binding: Hardcover
Condition: New
Weight: 19 ounces

About this title

Synopsis

Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.

About the Author

Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.

"About this title" may belong to another edition of this title.

Store Description

Poverty Hill Books is a small independent book store located in Chicago, Illinois. We specialize in new/ used academic scholarly titles, hard to find and rare out-of-print books. We also have a good selection of fine art and photography books. Additionally, we stock most new/used current popular titles that may be of interest to our neighborhood customers. Located near the University of Chicago, we offer free book searches to our neighborhood and extend this service to our Internet customers as well. Please contact us with details of what you are looking for. We network with other Chicago area bookstores and may be able to find what you have been looking for.

Visit Seller's Storefront

Seller's business information

Poverty Hill Books
IL, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

email adress: povertyhillbooks@yahoo.com
Owner: David More...

More Information

Shipping Terms

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Poverty Hill Books has been selling books online for over ten years. We ship all orders with delivery confirmation service at no additional charge. Standard shipments are via USPS media mail. Expedited service ships via USPS Priority mail. All International orders are shipped via USPS Global Priority Air Mail. Your order is handled with care and shipped promptly in secure packaging. We ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we promptly answer email inquiries.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	2 to 6 business days
First item	US$ 3.99	US$ 7.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.