Customer Equity: Building and Managing Relationships As Valuable Assets
Robert C. Blattberg; Gary Getz; Jacquelyn S. Thomas
ISBN 10: 0875847641 ISBN 13: 9780875847641
Published by Harvard Business Review Press, 2001
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About this Item
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Seller Inventory # 0875847641-11-25819453
Synopsis:
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
About the Author: Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
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Bibliographic Details
Title: Customer Equity: Building and Managing ...
Publisher: Harvard Business Review Press
Publication Date: 2001
Binding: Hardcover
Condition: New
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity : Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
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Customer Equity: Building and Managing Relationships As Valuable
Published by
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business School Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-928-768
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Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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