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Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since February 18, 2015
Seller Inventory # 0875847641-11-25819453
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
About the Author: Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
Title: Customer Equity: Building and Managing ...
Publisher: Harvard Business Review Press
Publication Date: 2001
Binding: Hardcover
Condition: New
Seller: Ammareal, Morangis, France
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # H-303-003
Quantity: 1 available
Seller: De Boeken van Wouter, Amsterdam, NEDER, Netherlands
Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood: May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. ON 21-3 260219. Seller Inventory # 9780875847641
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12298225-6
Seller: Bahamut Media, Reading, United Kingdom
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780875847641
Quantity: 2 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Customer Equity: Building and Managing Relationships as Valuable Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780875847641
Quantity: 2 available
Seller: HPB Inc., Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_451011026
Seller: Hawking Books, Edgewood, TX, U.S.A.
Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence! Seller Inventory # X0875847641X2
Seller: Ravin Books, Yankton, SD, U.S.A.
Hardcover. Condition: Used - Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help! Seller Inventory # 17769
Seller: Ammareal, Morangis, France
Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-928-768
Quantity: 1 available
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 9048616