Customer Equity: Building and Managing Relationships As Valuable Assets
10 ratings by Goodreads
Language: English
Published by Harvard Business School Press, 2001
- Hardcover
- Used
Seller: Ammareal, Morangis, FranceAmmareal
5-star seller
AbeBooks seller since August 29, 2016
Hardcover
Condition: Used - Near fine
US$ 7.33
US$ 19.11 shipping
Ships from France to U.S.A.
Quantity: 1 available
Add to basketItem description from seller
Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # H-303-003
- Title
- Customer Equity: Building and Managing Relationships As Valuable Assets
- Author
- Robert C. Blattberg
- Publisher
- Harvard Business School Press
- Publication year
- 2001
- Condition
- Bon
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875847641
- ISBN 13
- 9780875847641
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
"Synopsis" may belong to another edition of this title.
About the Author
Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
"About the title" may belong to another edition of this title.
Shipping rates from France to U.S.A.
| Item | 5 to 18 business days | 5 to 7 business days |
|---|---|---|
| First item | US$ 19.11 | US$ 23.74 |
Payment methods
Store description
English below.
Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons.
Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.
Specialty
Livres d'occasion techniques et grand public en français et anglaisSeller's business information
SAS AMMAREAL
4 AV ARGAO
MORANGIS, France 91420