Customer Evaluations of Service Failure and Recovery Encounters
Language: English
Published by Examicus Verlag, 2012
- Softcover
- New
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- Title
- Customer Evaluations of Service Failure and Recovery Encounters
- Author
- Schöfer, Klaus
- Publisher
- Examicus Verlag
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3867467439
- ISBN 13
- 9783867467438
Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a companys response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004
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California Books
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