Customer Experience Analytics : The Key to Real-Time, Adaptive Customer Relationships
Language: English
Published by MC Press, 2011
- Softcover
- Used
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- Title
- Customer Experience Analytics : The Key to Real-Time, Adaptive Customer Relationships
- Author
- Sathi, Arvind
- Publisher
- MC Press
- Publication year
- 2011
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1583473440
- ISBN 13
- 9781583473443
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.
"Synopsis" may belong to another edition of this title.
About the Author
Arvind Sathi is a member of IBM's Academy of Technology.
"About the title" may belong to another edition of this title.
GreatBookPrices
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