Title: Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ?new-game? Landscape
Publisher: Archway Pub
Publication Date: 2024
Language: English
ISBN 10: 1665754907
ISBN 13: 9781665754903
Binding: Soft cover
Condition: New

About this title

Synopsis

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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