Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ?new-game? Landscape

Phillips, Lynn; Hughes, Mel; Sloane, Stanton

ISBN 10: 1665754907 / ISBN 13: 9781665754903

Published by Archway Pub, 2024

About this Item

Print on Demand.

Seller Inventory # 394388368

Bibliographic Details

• Title: Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ?new-game? Landscape
• Publisher: Archway Pub
• Publication Date: 2024
• Language: English
• ISBN 10: 1665754907
• ISBN 13: 9781665754903
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.