Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a â new-gameâ Landscape

Phillips, Lynn; Hughes, Mel; Sloane, Stanton

ISBN 10: 1665754893 / ISBN 13: 9781665754897

Published by Archway Pub, 2024

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.1665754893.G

Bibliographic Details

• Title: Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a â new-gameâ Landscape
• Publisher: Archway Pub
• Publication Date: 2024
• Language: English
• ISBN 10: 1665754893
• ISBN 13: 9781665754897
• Binding: Hardcover
• Condition: good

About this title

Synopsis

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.