Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus (Management for Professionals)
Language: English
Published by Springer, 2014
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9783319050584_new
- Title
- Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus (Management for Professionals)
- Author
- Sain, Soumit; Wilde, Silvio
- Publisher
- Springer
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319050583
- ISBN 13
- 9783319050584
- Item weight
- 619 grams
- Series
- Book 55 of 339: Management for Professionals
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Soumit Sain is a full time professor of International Management at University of Applied Sciences for Economics and Management in Essen, Germany. He also lectures International Marketing at the Fontys University of Applied Sciences in Venlo, The Netherlands. His main research areas are in the field of Knowledge Management, International & Global Strategies and Intercultural Studies of multinational and global conglomerates. Prior to his academic career he has worked as software developer and analyst for a global company in India and USA.
Silvio Wilde, MBA, studied International Strategy and Sales Management and International Entrepreneurship in Düsseldorf at the University of Applied Sciences in Economics and Management. Thanks to his previous employments at Siemens, BASF, Bayer and Lanxess, he can look back on a broad range of experience in different corporate knowledge cultures. He currently works as a sales expert, including direct interaction with customers. This enables him to be close to customers and their knowledge and to gain insights into the management of this customer knowledge day by day.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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