Customer Lifetime Value: Enterprises lasting source of profit(Chinese Edition)

Pub 2015-9-1 200 Electronic Industry Press customers are important assets of the enterprise. is the source of the vitality of enterprises. the customer value and enterprise value are inseparable. but improve customer satisfaction on the company what can bring much value. financially difficult to measure. which resulted in contradictory marketing and financial resources. The book points out. customers have long-term potential value that the customer lifetime value. in order to obtain and retain customers for the purpose of marketing expenses should be treated as investment rather than cost. we present a simple method for the estimated customer lifetime value and corporate managers It provides a framework for a customer-based strategic planning and build customer value. Chapter 1. the customer is the importance of c...