Editor(s): Bejou, David; Keningham, Timothy L.; Aksoy, Lerzan. Num Pages: 156 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 214 x 157 x 14. Weight in Grams: 342. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780789034366

Contact seller

Report this item

Bibliographic Details

Title: Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Publisher: Routledge
Publication Date: 2006
Language: English
ISBN 10: 0789034360
ISBN 13: 9780789034366
Binding: Soft cover
Condition: New

About this title

Synopsis

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.

Topics in Customer Lifetime Value include:

leveraging the customer database to maximize CLV
using CLV in customer segmentation
customer divestment
using CLV in firm valuation
setting up an organization designed to maximize CLV
much more!

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.

About the Author

Bejou David, Keiningham Timothy L., Aksoy Lerzan

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.