Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service

"Chip and John show leaders practical ways to inspire and develop the unique talents of their staff. In turn, they demonstrate how your employees can produce the type of experience that inspires your customers to be an extension of your sales force."
--Joseph A. Michelli, author of The Starbucks Experience

"Gets you to the heart of how leaders engage people who provide passionate service to create customer loyalty."
--Marshall Goldsmith, author of What Got You Here Won't Get You There

"This book should become the playbook for any team wishing to achieve greatness as a service organization. [T]heir formula works!"
--Ann Rhoads, cofounder and EVP of People, JetBlue Airways

". . . this is one book we will share with all of our teams to help make the Build-A-Bear Workshop experience even better!"
--Maxine Clark, founder, Chief Executive Bear, Build-A-Bear Workshop

Amid a wealth of products and services, customers hear one message again and again: "Your business isn't that important." How do companies send that message? By giving customers boring and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows companies how to awaken the "spirit to serve" in every employee with:

• Seven customer service personalities that build unbreakable customer loyalty
• Leadership practices your organization must embrace to be a service superstar
• Ideas for maintaining remarkable service to retain customers over the long-term

Customer service gurus Chip R. Bell and John R. Patterson provide fresh ways to infuse your company with the passion that customers will connect to.

Chip R. Bell is founder of the Dallas-based Chip Bell Group. One of the nation's leading experts on customer service, he helps organizations build customer loyalty. His previous books including Magnetic Service, Customers as Partners, and Managing Knock Your Socks off Service have been bestsellers.

John R. Patterson is president of the Atlanta-based Progressive Insights. His consulting practice helps organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.

Chip R. Bell is founder of the Dallas-based Chip Bell Group. One of the nation's leading experts on customer service, he helps organization build customer loyalty. His previous books including Magnetic Service, Customers as Partners, and Managing Knock Your Socks off Service have been bestsellers.

John R. Patterson is president of the Atlanta-based Progressive Insights. His consulting practice helps organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.