Customer Perception and Buying Behavior w.r.t. In-Flight Shopping

Language: English

Published by LAP LAMBERT Academic Publishing, 2013

3659348473 / 9783659348471

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.

Seller Inventory # 9783659348471

Title
Customer Perception and Buying Behavior w.r.t. In-Flight Shopping
Author
Syed Azher Ali
Publisher
LAP LAMBERT Academic Publishing
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659348473
ISBN 13
9783659348471
Item weight
113 grams
Dimensions
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Einbeck, Germany 37574