Customer Perception and Service Quality

Language: English

Published by LAP LAMBERT Academic Publishing Mrz 2023, 2023

6206154009 / 9786206154006

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty. 184 pp. Englisch.…

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Bibliographic details

Title
Customer Perception and Service Quality
Author
Marish Kumar P.
Publisher
LAP LAMBERT Academic Publishing Mrz 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6206154009
ISBN 13
9786206154006
Item weight
292 grams
Dimensions
220x150x12 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.82US$ 25.82
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BuchWeltWeit Ludwig Meier e.K.

Germany