Customer Perception and Service Quality : A Study on New Generation Banks in India

Language: English

Published by LAP LAMBERT Academic Publishing

6206154009 / 9786206154006

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty.…

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Bibliographic details

Title
Customer Perception and Service Quality : A Study on New Generation Banks in India
Author
Marish Kumar P.
Publisher
LAP LAMBERT Academic Publishing
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6206154009
ISBN 13
9786206154006
Item weight
292 grams
Dimensions
220x150x12 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.29US$ 50.52
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