Customer Perception about Value Added Services Rendered by Banks

This book was carried out to ensure about how the customers are perceived towards the value added services rendered by banks. This research work analysis the concepts of value added services through framework analysis.It focuses about the perception of the customers towards the services like ATM facility, Internet facility, Mobile banking facility, E- banking, E-pay etc., This study helps whether the customers are aware about the services rendered by banks, whether the customers are utilizing their services, how far they are satisfied towards the services offered by banks. This study will help the banking sector to enhance them self by satisfying their customer needs. It reveals how far the demographic profile of the customer like Age, Gender, Marital status, Occupation, Income etc., influence the customer perception towards Value added services.

V.Mahalakshmi is a faculty member in the J.J.College of Engineering and Technology, Tiruchirappalli. Having 11 years of Teaching Experience. She has published more articles in National and International Impact Factor Journals. She has been actively involved in Teaching,Training and Analyzing Financial Applications to Business Problems