Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business

Twombly, Janice,Shuman, Jeffrey,Rottenberg, David

ISBN 10: 079315412X / ISBN 13: 9780793154128

Published by Dearborn Trade Pub, 2002

About this Item

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Bibliographic Details

• Title: Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business
• Publisher: Dearborn Trade Pub
• Publication Date: 2002
• Language: English
• ISBN 10: 079315412X
• ISBN 13: 9780793154128
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

Award-winning entrepreneurs Jeffrey Shuman and Janice Twombly outline methods every company can use to develop and measure 'win-win' collaborative relationships versus 'win-lose' transaction-based relationships. Readers will learn how to create new value and improve company performance.

About the Author

Jeffrey Shuman, Ph.D., and Janice Twombly, CPA, are founders of The Rhythm of Business, Inc., a firm that helps businesspeople and organizations measure and manage the value in their business relationships for strategic benefit. Shuman is also professor and director of entrepreneurial studies at Bentley College, Waltham, Massachusetts, and in 1999 received an Ernst & Young New England Entrepreneur Of The Year Award. David Rottenberg is an editor at Shuman and Twombly’s company and has written for several regional and national publications. Together, they are the authors of Collaborative Communities: Partnering for Profit in the Networked Economy. Contact the authors at info@rhythmofbusiness.com.