Customer Relationship Management and IT

Danil Dintsis

ISBN 10: 183880319X / ISBN 13: 9781838803193

Published by Intechopen Jun 2020, 2020

About this Item

Neuware -All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.Books on Demand GmbH, Überseering 33, 22297 Hamburg 102 pp. Englisch.

Seller Inventory # 9781838803193

Bibliographic Details

• Title: Customer Relationship Management and IT
• Publisher: Intechopen Jun 2020
• Publication Date: 2020
• Language: English
• ISBN 10: 183880319X
• ISBN 13: 9781838803193
• Binding: Buch
• Condition: Neu
• Dimensions: 266W x 185H x 12D millimeters 266 millimeters width by 185 millimeters height by 12 millimeters depth
• Weight: 444 grams

About this title

Synopsis

All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.