Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollst�ndigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M00471271330-G

Contact seller

Report this item

Bibliographic Details

Title: Customer Relationship Management: A Databased Approach
Publisher: Wiley
Publication Date: 2005
Language: English
ISBN 10: 0471271330
ISBN 13: 9780471271338
Binding: Soft cover
Condition: good

About this title

Synopsis

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

About the Author

Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.

"About this title" may belong to another edition of this title.

Store Description

**WILLKOMMEN** im AbeBooks Shop von medimops - dein Onlineshop mit der gr��ten Auswahl an Second Hand B�chern. St�ber dich durch �ber 4 Millionen Artikel und spare bis zu 70 % im Vergleich zum Neupreis. Wir pr�fen alle Artikel sorgf�ltig auf Qualit�t und Funktionalit�t. **WELCOME** to the medimop's AbeBooks shop, the online shop with a large range of second-hand books. Browse more than 4 million articles and save up to 70% on the new price. All our articles are quality checked. ** BIENVENUE ** dans la boutique AbeBooks de momox shop! Sp�cialiste des articles culturels d'occasion, nous vous offrons une gamme diversifi�e de livres d'occasion. D�couvrez nos offres et �conomisez jusqu'� 70% du prix neuf! Nous grarantissons tous nos articles en bon �tat. ** BENVENUTI ** nello shop medimops di AbeBooks, lo shop online per i libri usati. Abbiamo piu�di 4 milioni di articoli e potete risparmiare fino al 70% rispetto al nuovo. Tutti i nostri prodotti sono controllati a mano per garantire la massima qualit�. ** BIENVENIDO ** a la tienda de medimops en AbeBooks, la tienda online con una gran oferta de libros de segunda mano. Navegue por m�s de 4 millones de art�culos y ahorre hasta un 70% sobre el precio nuevo. Todos nuestros art�culos son de calidad comprobada.

Visit Seller's Storefront

Seller's business information

momox SE
Schreiberhauer Stra�e 30, Berlin, 10317, Germany

Sale & Shipping Terms

Terms of Sale

1. Scope

For all orders via our store on the AbeBooks Marketplace, the following terms and conditions apply. Unless otherwise agreed, the inclusion of any terms and conditions of your own used by you is contradicted.

2. contracting party, conclusion of contract, correction options

The purchase contract is concluded with momox SE.

The subject of the contract is the sale of goods.

If an article is posted by us on AbeBooks, the activation of the offer page on AbeBooks is the binding offer to conclu...

More Information

Shipping Terms

Shipping rates from Germany to U.S.A.

Shipping rates from Germany to U.S.A.
Order quantity	10 to 20 business days	10 to 20 business days
First item	US$ 11.64	US$ 17.46

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.