Customer Relationship Management: A Databased Approach
15 ratings by Goodreads
Language: English
Published by Wiley, 2005
- Softcover
- Used
Seller: Pink Casa Antiques, Frankfort, KY, U.S.A.Pink Casa Antiques
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Softcover
Condition: Used - Very good
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tight, uncreased spine, pages clear and bright, shelf and edge wear, corners bumped, packaged in cardboard box for shipment, tracking on U.S. orders.
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- Title
- Customer Relationship Management: A Databased Approach
- Author
- Kumar, V.; Reinartz, Werner
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471271330
- ISBN 13
- 9780471271338
- Item weight
- 24 ounces
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.
"About the title" may belong to another edition of this title.
Pink Casa Antiques
Frankfort, KY, U.S.A.
5-star seller
AbeBooks seller since July 20, 2021
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.99 | US$ 7.99 |
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We are a long time (15 year) on-line used book store. We endeavor to have a wide variety of books both hard and soft cover but specialize in unusual, rare, unique and specialized books. We are committed to customer satisfaction and quality. We ship promptly with all books being shipped in boxes.
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variety of hard and soft coverSeller's business information
Pink Casa Antiques
KY, U.S.A.
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