Customer Relationship Management : A Global Perspective

Language: English

Published by Taylor & Francis Ltd Jun 2024, 2024

1032838027 / 9781032838021

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

Seller Inventory # 9781032838021

Title
Customer Relationship Management : A Global Perspective
Author
Riad A. Ajami
Publisher
Taylor & Francis Ltd Jun 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1032838027
ISBN 13
9781032838021
Item weight
342 grams
Dimensions
232x153x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.46US$ 35.46
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Einbeck, Germany 37574