Customer Relationship Management Systems Handbook
Language: English
Published by Auerbach Publications, 2002
- Softcover
- New
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
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- Title
- Customer Relationship Management Systems Handbook
- Author
- Sharp, Duane E.
- Publisher
- Auerbach Publications
- Publication year
- 2002
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0849311438
- ISBN 13
- 9780849311437
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
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