From Customer Retention To A Holistic Stakeholder Management System
Language: English
Published by Springer, 2008
- Hardcover
- New
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- Title
- From Customer Retention To A Holistic Stakeholder Management System
- Publisher
- Springer
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3540774297
- ISBN 13
- 9783540774297
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.
Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
"Synopsis" may belong to another edition of this title.
Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
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