Customer Satisfaction Perceptive | "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance"

Upendra Singh Panwar

ISBN 10: 3659635448 / ISBN 13: 9783659635441

Published by LAP LAMBERT Academic Publishing, 2014

About this Item

Customer Satisfaction Perceptive | "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance" | Upendra Singh Panwar | Taschenbuch | 260 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659635441 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 104981412

Bibliographic Details

• Title: Customer Satisfaction Perceptive | "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance"
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2014
• Language: English
• ISBN 10: 3659635448
• ISBN 13: 9783659635441
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 17D millimeters 220 millimeters width by 150 millimeters height by 17 millimeters depth
• Weight: 405 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The present Book endeavors to explore the customer satisfaction attributes in service sector in Banking and Insurance Sector in India. The Book is an exploratory inquiry based on primary data collection from customers of Banks and Insurance. Satisfied customers are the source of achieving the organizational goals and objectives. In today’s competitive business world, customer satisfaction is an essential performance index and basic differentiator of business strategies. So, more the customer satisfaction; more is the business. Commerce always begins and ends with customers and that’s why the customers are treated as the God of the business. Higher the satisfaction level, higher is the sentimental attachment of customers with the specific product/service or provider. So satisfaction helps in making a strong and healthy customer-supplier bonding. Hence, these Book is an attempt to assess the current satisfaction of customers on the basis of demographic variables, as well as attempt has been made to analyze the perception of customers in banking and insurance sector and in between these two sectors.

About the Author

Dr U.S.Panwar has rich experience in Academic& Industry.Graduate in Pharmacy& did MBA beforedoing his PhD.He was selected by ICSSR-NRCT for doing research in Thailand.He has rich experience in R&D,published many papers &Participated in many conference& authored a book on Environmental Studies.He obtained certificate in yoga &Yellow belt in 6 sigma