Customer Service Rules!: 52 Ways to Create A Customer-Centric Business

“The customer is not always right, but he or she is always the customer.” That’s customer service expert Don Gallegos’ mantra. His 52 Rules will help you create a company that is focused on giving the best customer service ever. Gallegos’ long experience as president of 70-store supermarket chain King Soopers is the basis for the Rules: welcoming customer complaints, empowering employees to handle customers’ problems, learning from the best customer service companies, and much more. Read one rule a week—or all 52 at once! Don Gallegos’ Customer Service Rules! is your guide to building a business centered on your customers.

Don Gallegos is a speaker and consultant for businesses on the topic of customer service. He is the retired president of King Soopers, a large chain of supermarkets, now part of Kroger. His first book, Win the Customer, Not the Argument, was published in 2005 and is in its fourth printing. Gallegos is a native of Denver, Colorado, and is an active community philanthropist there.