Customer Service A to Z

Customer Service A to Z is an edgy, tell it like it is tutorial that will have you rethinking everything you thought you knew about customer service. Within seconds of picking up this book, you will discover commonsense tips for improvement that will find you paying more attention to the imperfections in your current customer service model. From the simple to the flagrant, this book has it all and spells it out clearer than any other book of its kind.

If you're like most people, you likely don't believe there is anything wrong with the way you treat customers. In fact, you might treat them great. You smile and are nice to them. However, your face-to-face treatment is only one part of delivering great customer service. There are many eye-brow raising moments, far removed from the face-to-face interaction, that leave our customers reconsidering their loyalty to us. This book will help you focus on correcting the imperfections that are costing you customers.

This is the FIRST customer service book of its kind written specifically for distribution to employees and business associates. It's a quick read and affordable, thus making it ideal for use in a business training program. It details traditional standards in customer service for a modern era. Employers and managers will enjoy how it spells out character issues that all employers expect but find difficult to discuss with their employees. This book embraces these often-forgotten-about standards and offers the reader a modern day explanation why self-improvement is so important. In essence, this book will be a game-changer for your business as your customer service model goes forward.

Foreword by Dick Clark. Endorsed by: Nevada Governor Jim Gibbons, Guerrilla Marketing Expert - Jay Conrad Levinson, Customer Service Expert & Best-Selling Author - Shep Hyken, Television Personality & Interior Designer - Colin Cowie, Lynn Jackson & Bill Capodagli - Authors of The Disney Way, and many more!

Larry Williams is a journalist, radio broadcaster, public speaker and has been a small business owner for 23 years. He proudly served as the personal DJ and Master of Ceremonies for entertainment legend Dick Clark, for private family events. As a journalist, he gained a national reputation for cutting edge concepts and techniques in customer service training and development. In addition to writing for various regional and national magazine publications, he has also authored three books on professional business management, ethical standards and customer service.

He travels the country regularly where he speaks to various groups, organizations and conferences related to the retail, service and hospitality industries. He is the recipient of the American Disc Jockey Association's prestigious Michael Butler Humanitarian Award. In 1991, he wrote the song Jaycee Lee for kidnap victim Jaycee Lee Dugard, whom in 2009 was recovered alive in what has become the most celebrated kidnapping/recovery in modern American history. Williams resides in Reno Nevada with his wife and two children.