: Este libro de Brian Woolf revolucion� la forma en que las empresas hacen negocios. Su teor�a principal es que el marketing masivo est� obsoleto y que el marketing diferenciado, que ofrece diferentes ofertas a diferentes clientes, es la nueva ola. Woolf, graduado de la Harvard Business School y ex CEO de Food Lion, muestra c�mo las empresas deben practicar la p�rdida inteligente de negocios para obtener mayores ganancias, reorganizando su negocio a lo largo de las l�neas del cliente en lugar de las l�neas de productos. El libro aborda temas de comportamiento del consumidor, relaciones con los clientes y ciencia de la gesti�n. EAN: 9781888051025 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Customer Specific Marketing Autor: Brian P. Woolf Editorial: Teal Books Idioma: en P�ginas: 250 Formato: tapa dura.

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Bibliographic Details

Title: Customer Specific Marketing
Publisher: Teal Books
Publication Date: 1996
Language: English
ISBN 10: 1888051027
ISBN 13: 9781888051025
Binding: Hardcover
Edition: 2nd Edition
Condition: Como nuevo

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Synopsis

Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.

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