Customer Specific Marketing. The New Power in Retailing.

Woolf, Brian P.:

ISBN 10: 1888051027 / ISBN 13: 9781888051025

Published by Greenville: Teal Books, 1996

About this Item

250 pp. Very good condition (I) 847 ISBN 1888051027 Sprache: Englisch Gewicht in Gramm: 600.

Seller Inventory # 847

Bibliographic Details

• Title: Customer Specific Marketing. The New Power in Retailing.
• Publisher: Greenville: Teal Books
• Publication Date: 1996
• Language: English
• ISBN 10: 1888051027
• ISBN 13: 9781888051025
• Binding: Gr.-8°, half cloth, dj
• Edition: 2nd Edition
• Dust Jacket Condition: Dust Jacket Included
• Weight: 600 grams
• Seller catalogs:
  • Staat & Wirtschaft

About this title

Synopsis

Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.