Customer Specific Marketing: The New Power in Retailing
Woolf, Brian P.
ISBN 10: 1888051027 ISBN 13: 9781888051025
Published by Teal Books, 1996
Used
Paperback
From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since March 16, 2007
This specific item is no longer available.
About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003084533
Synopsis:
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Customer Specific Marketing: The New Power ...
Publisher: Teal Books
Publication Date: 1996
Binding: Paperback
Condition: Very Good
Edition: 2nd Edition