Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollst�ndigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

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Bibliographic Details

Title: Customer Specific Marketing: The New Power in Retailing
Publisher: Teal Books
Publication Date: 1996
Language: English
ISBN 10: 1888051027
ISBN 13: 9781888051025
Binding: Hardcover
Edition: 2nd Edition
Condition: good

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Synopsis

Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.

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