Customer Specific Marketing: The New Power in Retailing
Brian P. Woolf
ISBN 10: 1888051027 ISBN 13: 9781888051025
Published by Teal Books, 1996
Used
Hardcover
From
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1888051027I4N00
Synopsis:
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
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Bibliographic Details
Title: Customer Specific Marketing: The New Power ...
Publisher: Teal Books
Publication Date: 1996
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition