Customer Specific Marketing: The New Power in Retailing. This item is unavailable.
7 ratings by Goodreads
Language: English
Published by Teal Books, 1996
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Hardcover
Condition: Used - Very good
US$ 6.92
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1888051027I4N00
- Title
- Customer Specific Marketing: The New Power in Retailing
- Author
- Brian P. Woolf
- Publisher
- Teal Books
- Publication year
- 1996
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1888051027
- ISBN 13
- 9781888051025
- Edition
- 2nd Edition
- Item weight
- 1.5 pounds
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
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