Customer Specific Marketing: The New Power in Retailing
7 ratings by Goodreads
Language: English
Published by Teal Books, 1996
- Hardcover
- New
Seller: First Colony Books, Okemos, MI, U.S.A.First Colony Books
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- Title
- Customer Specific Marketing: The New Power in Retailing
- Author
- Woolf, Brian P.
- Publisher
- Teal Books
- Publication year
- 1996
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1888051027
- ISBN 13
- 9781888051025
- Edition
- 2nd Edition
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
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First Colony Books
Okemos, MI, U.S.A.
1-star seller
AbeBooks seller since September 25, 2026
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 13.00 |
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Store description
First Colony Books is an independent bookseller based in Okemos, Michigan. We maintain a large inventory of books across a wide range of subjects, including academic, professional, nonfiction, textbooks, and general-interest titles. We carefully inspect our books and strive to provide accurate condition descriptions, reliable service, and prompt shipping.
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MI, U.S.A.