Customer Specific Marketing: The New Power in Retailing
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Language: English
Published by Teal Books, 1996
- Hardcover
- Used
Hardcover
Condition: Used - Very good
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Seller Inventory # S_488265256
- Title
- Customer Specific Marketing: The New Power in Retailing
- Author
- Woolf, Brian P.
- Publisher
- Teal Books
- Publication year
- 1996
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1888051027
- ISBN 13
- 9781888051025
- Edition
- 2nd Edition
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
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Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
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Half Price Books, Records, Magazines, Inc.
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