It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

Michael A. Aun

ISBN 10: 0470907398 / ISBN 13: 9780470907399

Published by John Wiley & Sons Inc, 2011

About this Item

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Bibliographic Details

• Title: It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
• Publisher: John Wiley & Sons Inc
• Publication Date: 2011
• Language: English
• ISBN 10: 0470907398
• ISBN 13: 9780470907399
• Binding: Hardback
• Condition: New
• Seller catalogs:
  • Business & Economics

About this title

Synopsis

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

• Get proven steps to REALLY put your customer at the center of what you do
• Distinguish your business from the competition by understanding the principle that good sales ARE good service
• Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

About the Author

MICHAEL A. AUN is a speaker, columnist, and full-time businessman who runs a network of insurance offices. He rose to international acclaim when he won the World Championship of Public Speaking for Toastmasters International (defeating speakers representing 150,000 Toastmasters from sixty-five countries). The National Speakers Association has honored him as a member of the Speakers Hall of Fame. Learn more at www.AunLine.com.