Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement

Customer-Driven Marketing will be welcomed by followers of John Frazer-Robinsons unique brand of incisive yet hands-on marketing advice. The follow up to his previous globally acclaimed book, TOTAL QUALITY MARKETING, Frazer-Robinsons latest title is set to break important new grownd in business thinking and practice. This book is a must for all forward thinking CEOs and marketing, sales and Customer care directors, managers and executives who want to power ahead of their competitors.

In Customer-Driven Marketing, JFR shows how, in every organization there is awelath of untapped sales, marketing and service opportunities just waiting to happen. These are what he calls marketing miracles. He tells how and where these miracles can be created to gain a truly competitive edge in todays fast moving, tooth and claw markets. The key, he reveals, is making you business Customer-driven - focusing on your Customers needs and using the latest integrated and relationship marketing concepts.

Packed with case histories, valuable advice and wisdom, this book demonstrates clearly how you can create your own miracles by implementing new and effective sales, marketing and service ideas. And for the first time, a clear method is presented for substantial increases in sales and marketing activity which can simultaneously produce massive cost savings.

Customer-Driven Marketing is not just a breakthrough in marketing thinking, it is highly readable, entertaining and gives a clear insight into the future of your business and its super-charged sales, marketing and service activity.

John Frazer-Robinson is recognised throughout the world as a leading strategic marketing consultant. He assists businesses to become Customer-focused and to use marketing and sales supremacy to gain and sustain their competitive edge. He is an honorary Fellow of the Institute of Direct Marketing and a much sought after speaker on the international conference circuit. He is the author of several books including Total Quality Marketing (Kogan Page).