The Customering Method | From CX Dogma to Customer Science

Aarron Spinley

ISBN 10: 1032823089 / ISBN 13: 9781032823089

Published by Routledge, 2024

About this Item

The Customering Method | From CX Dogma to Customer Science | Aarron Spinley | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032823089 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.

Seller Inventory # 129360716

Bibliographic Details

• Title: The Customering Method | From CX Dogma to Customer Science
• Publisher: Routledge
• Publication Date: 2024
• Language: English
• ISBN 10: 1032823089
• ISBN 13: 9781032823089
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 17D millimeters 234 millimeters width by 156 millimeters height by 17 millimeters depth
• Weight: 483 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base.

Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.

These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

About the Author

Aarron Spinley is a Fellow at the Field Bell Institute (www.fieldbell.org). He is recognized as a foremost mind in the realm of customer science, noted for his signature approach: measuring the intersection of established management method, complex economics, and scientific precedent to confirm and systemize, or disrupt, for effect. As a writer or commentator, Aarron has featured in leading publications including Forbes, ZDNet, MyCustomer, CMO, Mumbrella, and Mi3 Media, and has appeared on five continents as a sought-after keynote speaker.