Customers Behavior In Retail Chain Marketing The Approcach & Analysis

S.K. Acharya, A. Biswas, Sagar Banik, Anwesha Mandal, Riti Chatterjee

Language: English

Published by Satish Serial Publishing House, 2020

819425258X / 9788194252580

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The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis.

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Title
Customers Behavior In Retail Chain Marketing The Approcach & Analysis
Author
S.K. Acharya, A. Biswas, Sagar Banik, Anwesha Mandal, Riti Chatterjee
Publisher
Satish Serial Publishing House
Publication year
2020
Condition
New
Binding
Hardcover
Language
English
ISBN 10
819425258X
ISBN 13
9788194252580

Vedams eBooks (P) Ltd

New Delhi, India

4-star seller

AbeBooks seller since January 30, 2009

Shipping rates from India to U.S.A.

Item20 to 24 business days4 to 7 business days
First itemUS$ 20.43US$ 37.36
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