The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis.

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Bibliographic Details

Title: Customers Behavior In Retail Chain Marketing The Approcach & Analysis
Publisher: Satish Serial Publishing House
Publication Date: 2020
Language: English
ISBN 10: 819425258X
ISBN 13: 9788194252580
Binding: Hardcover
Condition: New

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Customers Behavior In Retail Chain Marketing The Approcach & Analysis

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Name of the Company : Vedams eBooks [P] Ltd
Business Address: Vardhaman Charve Plaza IV, Bldg. 10, 2nd Floor, KP Block Commercial Centre, Pitampura, New Delhi 110034, India
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