Title: Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know
Publisher: Times Business
Publication Date: 1996
Language: English
ISBN 10: 0812926285
ISBN 13: 9780812926286
Binding: hardcover
Condition: New
Weight: 19 ounces

About this title

Synopsis

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

About the Author

Kevin Davis is president of The Kevin Davis Group.

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