Title: Customers Included: How to Transform Products, Companies, and the World - With a Single Step (Second Edition)
Publisher: Creative Good
Publication Date: 2015
Language: English
ISBN 10: 0979368138
ISBN 13: 9780979368134
Binding: Paperback
Edition: 2nd Edition
Condition: Good

About this title

Synopsis

Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies-from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber-the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.

About the Author

Mark Hurst is the founder and CEO of Creative Good, the New York-based customer experience consultancy he founded in 1997. He has spent his career consulting, writing, and speaking about how to create better products and services. Hurst's most recent book, "Customers Included" (2nd Edition), describes how teams and organizations can create successful products and strategies by including customers in the process. Hurst is also the founder and host of the Gel conference, which featured the first stage presentations of Khan Academy, Wikipedia, and other world-changing projects. Hurst is the creator of the Good Todo mobile productivity platform, the world's first cross-platform todo list, which he described in his first book, "Bit Literacy." Hurst holds bachelor's and master's degrees in computer science from MIT and lives in New York City.

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