Customers Perception towards E-CRM | A Comparative study of SBI and ICICI banks

Raseem Abdul Khader P

ISBN 10: 6203930121 / ISBN 13: 9786203930122

Published by LAP LAMBERT Academic Publishing, 2021

About this Item

Customers Perception towards E-CRM | A Comparative study of SBI and ICICI banks | Raseem Abdul Khader P | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786203930122 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 120687115

Bibliographic Details

• Title: Customers Perception towards E-CRM | A Comparative study of SBI and ICICI banks
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 6203930121
• ISBN 13: 9786203930122
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 8D millimeters 220 millimeters width by 150 millimeters height by 8 millimeters depth
• Weight: 179 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This book helps to familiarise the various E-CRM services that is provided by the banks to their customers and to check at what extent the customers were aware about E-CRM services provided by the banks. Through E-CRM adoption it helps the banks to serve their customers from anywhere at any time. This book also focuses on the perception of customers towards the E-CRM and whether the bank is successful in customer retention and loyalty measures through E-CRM? Did it help the bank to make their customers more loyal?